Netflix may launch its lower-priced ad-supported tier by the end of the year, a faster timeline than previously stated, according to a recent note to employees.
Netflix was already openly discussing charging people who share their account logins more, and after the report surfaced, co-CEO Reed Hastings changed his tune on ad-supported streaming, saying he would try to figure it out over the “next year or two.”
After years of publicly stating that commercials would never be seen on the streaming platform, Netflix stunned the media industry and Madison Avenue last month when it announced that it would begin offering a lower-priced subscription with ads.
Netflix may launch its lower-priced ad-supported tier by the end of the year, a faster timeline than previously stated, according to a recent note to employees.
Netflix was already openly discussing charging people who share their account logins more, and after the report surfaced, co-CEO Reed Hastings changed his tune on ad-supported streaming, saying he would try to figure it out over the “next year or two.”
After years of publicly stating that commercials would never be seen on the streaming platform, Netflix stunned the media industry and Madison Avenue last month when it announced that it would begin offering a lower-priced subscription with ads.