How to Make Your Dog Famous on Social Media

Have you ever thought it would be fun for your dog to be internet famous? Dogs with their own social media profiles have become increasingly popular in recent years. Many dogs have even become major “influencers,” partnering with brands around the world.

When you’re planning to make social media profiles for your dog, you’ll need to think about which platforms you are interested in pursuing.

Choosing A Platform

Dog accounts rarely become popular overnight. Yes, a random post or picture can suddenly go viral and lots of people can suddenly discover and follow your dog. But in general, developing a successful social media presence for your dog requires a fair amount of planning and strategy, so that you’re posting fun, quality content regularly.

Focus and Voice

Taking professional-quality photos or video isn’t required to make your dog a social media influencer. In fact, many of the most popular profiles aren’t run by professional photographers.

Photography

The key to success on social media is to make connections with other people and their dogs on the social media platforms of your choice. When building your dog’s profile, it’s important to engage with other influencers/creators by following other dog accounts.

Making Connections

Hashtags are a searchable way to both connect with other platforms like yours, and also allow people to find your dog’s posts. They also give the platforms more keywords to use in their SEO machine to circulate your post to more people who will actually care.

Hashtags

When I started my dog Sirius’s Instagram, I just wanted to share pictures of her—I had no intention of her becoming an influencer. It never occurred to me that someday I would become her manager, or that I would someday open a merch shop to sell shirts, cups, and stickers with her face on them.

Brand Partnerships

When I started my dog Sirius’s Instagram, I just wanted to share pictures of her—I had no intention of her becoming an influencer. It never occurred to me that someday I would become her manager, or that I would someday open a merch shop to sell shirts, cups, and stickers with her face on them.

The Business Side

Additionally, when you are negotiating with companies, make sure that you understand what is being asked of you in terms of the kind of posts, how many, and when those posts need to happen.